Remedy Phytoplex was created using both science and nature. With the use of illustrations, photography, color and copy, this message is made clear from the moment the customer looks at the catalog.

The challenge was to take the existing catalog and reorganize it so that it was easier to understand the function of each product. It needed new copy, layout, illustrations and graphics, and it all needed to be done within 2 weeks. I worked around the clock reorganizing, planning, communicating and creating so that it would be ready for our upcoming tradeshow.

A wallpaper was created that would later be used for a variety of other marketing material. The leaves combined with the illustrations create the look and feel of both science and nature. Each section of this catalog was crafted with care. It continuously builds excitement and makes the customer want more.

Each section of the catalog is broken down by color. The color coordinates with the product and helps customers find the products they need quickly. The pop of color also helps make the catalog more exciting. It feels less sterile and more friendly and approachable.

The catalog follows a grid system. This was established in the very beginning of the design. It creates consistency and gives the catalog a clean, organized look.

Before executing the catalog, I created quick sketches of what I was thinking and presented them to the creative director for approval. Going into the project with a clear idea of what I was designing made the process go a lot smoother and was helpful in maintaining a tight deadline.

Graphics from the catalog were applied to banners at the Medline tradeshow.

My job was to create a sales tool that reps could leave behind with their customers. It was essential that the kit build awareness and allow customers the opportunity to test out the product and provide us with feedback.

I sketched ideas for the kit and worked back and forth with the vendor to create packaging that would hold product, posters, greeting cards and evaluation cards. It was also important that it be able to sit upright on a table.

1. GREETING CARDS
Nurses get graded based on their patients satisfaction in various aspects of their care. We wanted to give the nurses a tool that would help increase the overall evaluation of their performance.

The card has a cute poem inside that talks about our Remedy Cloth. Nurses can give this to their patients and include a handwritten message. The personal message creates an intimate moment between the patient and the nurse. The patient feels valued and appreciates the sentiment, increasing their satisfaction.

2. EVALUATION CARDS
After the nurse has the opportunity to use the cloth, they’re able to provide us with feedback regarding their experience. This is valuable information. It tells us what they like, don’t like, and allows for improvements. Their feedback can also be used as a testimonial in the sales force. People like to buy and use products that they trust.

The cards are perforated, so that when the nurse gives us back the evaluation card, they can tear away the ends, leaving them with a handy booklet containing facts about the cloth.

3. POSTERS
The posters help build awareness around our product. They can be hung on the walls and include tape on the back. The tape is wall safe and won’t peel away paint when it’s taken down.

The product manager came to marketing wanting to create a mailer that could be sent to sales reps informing them of a new product launch. The cloth was the first of its kind to contain 4 benefits in just 1 cloth. Ultimately, it would save time and increase satisfaction of both nurse and patient.

I physically wanted to show sales reps how tedious and time consuming 4 separate steps could be. In order to enforce this idea, I created a custom dieline that forced sales reps to open the mailer 1 step at a time. Later, another mailer would be sent out that took only 1 single step to open. It physically showed that just 1 step (versus 4) is easier and quicker.

On the inside of the card, the majority of the product is covered with leaves and will not be unveiled until the follow up mailer. This created curiosity and left the rep wanting more.

Artwork was developed using elements from the catalog and Remedy cloth packaging. Consistent use of copy, fonts, graphics and illustrations creates a cohesive experience for consumers and helps build trust.

The challenge was to take product that most people would consider mundane and make it beautiful, exciting and professional. This was accomplished through copy, photography, color, and illustrations.

The copy is playful, but still maintains a professional quality. On the front, the headline is written out like an equation and copy circles around the product making it look active. On the back, the paragraphs are short and narrow, making the information more digestible and less intimidating.

The photography builds energy and helps customers understand more about the product. Leaves surround the image on the front, pulling in nature and creating an interesting layout. We’re grabbing the customers attention immediately. Also, included is an image of the cloth outside of the packaging. We see that the product is thick, durable and it feels authentic. We’re creating trust. The customer knows exactly what they’re buying.

Color is used throughout the sell sheet and helps the product look less sterile. It also guides the eye around the page and helps to establish hierarchy. The illustrations also achieve this.

The illustrations are minimal, but effective.They have a technical look to them, making us think of science.

This was a concept that I created for the new Remedy brochure. I wanted to show the science behind the formula and all of the options that the customer had to choose from. The direction that I ended up taking was less scientific and more nurturing. It put more of a focus on the patient and the health of their skin.

Photography and color bring warmth to the brochure and help the product look less sterile.

The division came to marketing wanting to create a brochure that would introduce the full range of Remedy Essentials and Remedy Phytoplex products and explain the differences between them. They also wanted the brochure to feel less sterile and more inviting. To help achieve this, I added color and updated the photography and fonts.

COLOR: Color adds warmth to the brochure. It begins to feel less sterile, more friendly and the products pop off of the page.

PHOTOGRAPHY: Images were added of the product in use. The customer is able to connect more to the product because they can see themselves using it. It creates intimacy and makes the product feel more authentic.

FONTS: The new font has curved edges and looks less rigid. It’s progressive, open and friendly. It makes the product look approachable and customers feel welcomed and comfortable.

A diagram was created to visually show the customers the differences between Remedy Elements and Phytoplex. It makes the information less abstract and easier to digest.

A guide is provided at the beginning of the catalog that breaks down the color coding system and shows customers which products best suit their needs. Icons were included to give the customers an additional way-finder.

Visual elements are presented in the same tone across different platforms. Over time, these details get deeply rooted in the consumers minds and as a result, the brand is more likely to be remembered.

The client had an upcoming tradeshow and wanted to generate traffic to their booth.

The solution was to create a series of peel off posters that could cling to different surfaces and be hung anywhere at the tradeshow. Not having to use tape created less work for the client, but also prevented them from ruining the walls.

The copy was clever. ‘TOTALLY PUMPED TO MEET YOU’ placed next to an image of lotion coming out of a pump, ‘EVERYONE WANTS OUR FOAM #’s (MSCO092104)’ placed next to a pump of foam cleanser, and ‘LOOKING FOR YOUR MAIN SQUEEZE?’ placed next to a tube with lotion coming out of it.

The headlines grabbed peoples attention. They were bold, colorful, cheeky and fun. They made people want to find out more about the product.

My job was to create the concept and design the posters. I worked back and forth with the copywriter to make sure our visions aligned. I discussed the vision with the vendor and found the right material for them to be printed on. We worked effortlessly, making sure that the posters were delivered on time.

The design was simple, yet effective. Competitors were tearing down the posters and throwing them into the trash because they were generating a lot of buzz and ultimately driving a TON of people to the Medline Booth. People wanted to know more.

Remedy 50+ is a moisturizing face lotion that is formulated for the changing skin of adults 50+. It’s enriched with plant-based nutrients and helps improve skins moisture, smoothness, elasticity and pH balance. The typography, graphics and imagery work hard to communicate this.

Gradients and transparencies were used to signify the changes our skin makes throughout or lives. This is seen on the header and on the graphics that overlay the woman’s skin.

A slightly transparent grid adds texture to the background. It indicates the structure of skin and brings in the science of the formula. It’s geometric and less organic.

We’re also communicating through visuals that this is a plant-based formula. This is seen through color and photography. The background color is an earthy brown tone and brings warmth to the page. The color of the background can also be seen as the color of skin. The women on the front has natural beauty, no make-up. She has soft features and looks friendly. It feels authentic and inviting.

This is the last banner that the customer sees on the page. We end with a family shot, showing customers the range of products we offer. The angle of the shot is on purpose. We’re looking up at the product, making it look grandiose. It’s a hero, strong and dependable.

Icons and color are used as a guide and help customers choose the right formula for their specific needs. The icons are geometric and help balance the idea of science + nature.

Artwork can be found here: https://www.amazon.com/Remedy-50-Daily-Moisturizing-Lotion/dp/B076CXT8SR

Ave is short for avenue. Avenues (and clinicians) are constantly moving and adapting. They have purpose and a clear direction.

To help the customer understand the brand name, I knew that I wanted to include an image of the clinician on the front cover with a street in the background. The tag line helps tie it all together, ‘the best way to work’.

‘The best way to work’ is the route that is the quickest, safest, and most productive. Ave scrubs were specifically created with the on-the-go clinician in mind and designed for movement, with a comfortable stretch fabric, flattering cuts and sportswear-inspired waist bands. They provide fashion and function. ‘The best way to work’ is by wearing ave scrubs.

The brochure is printed on a 12 pt matte paper. The thickness of the paper feels good in the customers hand and makes them think ‘quality’. It also prevents it from getting bent and sits nicely on top of a desk or bookshelf. I chose a matte paper because it reminded me of a newspaper or flyer, something that you would see in the city, while out on the ave.

Lifestyles were shot in the city using an outside photographer. The location was important. The energy of the city, and the backgrounds that it provided, helped tell the brand story.

Clinicians were shown coming to and from work in their scrubs. They were sitting, leaping, biking, laughing, and moving. We wanted the brand to feel active, comfortable and modern.

To help call out the different features of the scrubs, flat lays were also included. I worked with a stylist and our in-house photographer to establish these. I wanted the flat lays to feel active even through they weren’t being worn. To accomplish this, the scrubs were styled with shoes at their feet, items in their pockets and positioned to look like they were walking or running.

For the font, I chose a modern slab serif with strong, geometric serifs and a balanced weight, providing a modern yet classic appearance. A handwritten font was used for accents of copy. I wanted the font to look like notes that the clinician had made.

Bright accents of color were added to the typography and provide movement. They highlight words that describe an action, such as, move, perform, leap and entice. The color provides energy and the action words pop out at us.

When sales reps present the brochure to potential customers, they also carry with them a sell sheet and business card. The product managers wanted to create a place inside of the brochure that would allow all three pieces to be housed together. When left with the customer, this would help prevent the artwork from being separated and would inevitably make it easier for customers to go back to and reference.

MY JOB: To create a space within the brochure that would house a sell sheet and business card.

I wanted this space to be unique, unexpected and generate excitement.

I enlarged a photo of one of the pant pockets and utilized it as a holder for the sell sheet and business card. This was a great opportunity to show the utility of the pant and create some interest around the product.

I worked back and forth with the vendor, communicating my vision and making sure that the pocket would adhere to the back page and carry the weight of the sell sheet.

Front and back

I wanted to create a unique sell sheet that went beyond an 8.5 × 11 sheet of paper. I looked for inspiration and sketched out ideas, ultimately landing on an accordion fold that could be housed in the back of the brochure.

I included shots of the scrubs being worn and also flat lays. The shots of the scrubs being worn helped customers visualize what the product would look like on members of their staff. The flat lays helped customers easily identify the unique features of each bottom and top. Including both helped customers decide on the best scrub for their practice. Also, included were swatches of our scrubs. The swatches took on the shape of the logo, reminding customers of our brand and creating more interest.

To help maintain brand consistency, the same colors, typography, and imagery were used as in the brochure.

So many ideas are bouncing around in my head. To help me make sense of them, I like to lay them all down on paper. This helps me explain the ideas better to the creative director and also gives me a clear direction before designing.

Ave is short for avenue. It represents movement, direction and reliability. It was made for the modern professional. It’s simple yet bold. The person wearing these is confident and moves through their day flawlessly. They know exactly where they’re going.

I kept this in mind when developing the logo. The logo looks modern. I achieved this by keeping it simple and focusing on clean lines, geometric shapes and bold color contrasts. The letters connect to the shape that surrounds it. It looks seamless, ongoing and creates movement. The shape that surrounds it looks similar to a street sign. This allows us to connect the word ave to the word avenue.

The soft edges make the logo look friendly and approachable. The hard edges give the logo strength, speed and durability.

The color is vibrant, dynamic and optimistic and can often be found on street signs. The signs give us direction and help guide us to where we need to be. The color is also gender neutral allowing us to reach a broader audience.

When developing the ave logo, I explored a lot of different options. I played with different fonts, colors, and containers. I came up with 3 different possibilities for each moodboard, trying to portray the feeling of each. The concepts were presented to the creative director, VP of creative, division and president for input.

This is for the active clinician who wants to move in comfort.

She’s active. Vital. On the move. She’s not just a watcher, she’s a do-er and her uniform matches the exuberance and vitality of the way she thinks about her profession — and the way she gets things done all day long.

To show movement, the letters are slanted and a swoosh is created between the letter forms. The letters are curvy and are contained in a circle, showing softness and giving it a feminine quality. The color of ave is bright pink. Bright colors are vibrant and energetic. Pink reminds us of a woman.

The challenge was to design an 8.5 × 11 map that would show customers which Target stores were going to be carrying ave scrubs.

Instead of just handing our customers an 8.5 × 11 sheet of paper, I thought it would be interesting to create a booklet. This was challenging due to size and budget constraints. I looked for inspiration and landed on a pocket-fold. The pocket-fold reminded me of what it’s like to unfold an actual map. It felt appropriate. When unfolding to view the map, the customer would also get information regarding the scrubs, ultimately driving brand awareness.

The customer unfolds the booklet and finds an unfolded map of the United States. The US is highlighted in green, the same color as the ave logo and supporting text. This helps signal to the customer where ave scrubs can be found.

To help further clarify, Target logos are placed on the map and locations are listed below it. Customers know exactly where to go. There’s no confusion.

All of the time spent developing the brand paid off. Ave scrubs hit Target. This was Targets first time carrying scrubs and Medline’s first time selling scrubs at a retail level.

I worked collaboratively with the copywriter on developing the concept for the hangtag. Each hangtag opens to reveal a series of verbs that help describe the way we move in ave scrubs (walk, run, push, pull, twist, turn, push, reach, and respond). They make the scrubs feel active and help us visualize a clinician that’s on-the-go and prepared for anything.

I worked with a stylist and photographer to curate an image for the banner. The goal was to create a flat-lay that highlighted the features of the scrubs and looked as though it was being worn. It needed to look comfortable and provide movement.

To help call-out the features, copy and arrows were added. I chose a handwritten font and designed the arrows to match. I wanted it to look like notes that a clinician would make on their patients chart.

Each style of scrubs is named after a famous avenue. The style names help customer understand the brand name, ave.

The 3 components of skin care are categorized by color - purple (prevent), blue (nourish) and green (treat). When these colors come together they create ‘Total Skin Health’ or ‘Skintegrity’. All 3 colors are applied to the logo creating a more clear, meaningful message.

The goal was to create a guide that would help people navigate through Skintegrity’s components for Total Skin Health. It would also serve as a place for people to leave their contact information - providing leads for the sales reps.

THE CONCEPT:
The idea for the triangle came from inspiration I found looking at macro images of skin. When viewed up close, there are thousands of lines interconnecting and forming shapes that resemble triangles. Triangles can symbolize power, stability and strength. Being that skin is the largest organ in the body, and protects us from external elements, I felt that this shape was appropriate. Also, I loved the connection it made to the word Skintegrity. Skintegrity represents the 3 components of skin care - preventing, nourishing and treating. The triangle has 3 sides and represents science.

COLOR:
The bright colors show energy and movement and make us feel like the skin has been activated.

I created a custom dieline for the passport. I worked with the vendor to fine-tune and make sure that when folded the passport would lay flat without any issues.

The biggest challenge was laying out the artwork. I needed to be mindful of how the information was presented as it unfolded.

As people walked through the booth they visited the 3 pillars of skin health (preventive, nourishment, and treatment) and learned about products within each category. After visiting each section, their passport would get stamped (stickered). If all 3 stamps were collected, they filled out the contact information inside and were entered into a drawing for a free spa gift card.

The passport gave people an incentive to walk the entire booth and learn about each product offering. It generated more traffic, which opened the doors to more conversations and to a larger list of potential customers.

A triangle on the bottom of each poster and banner indicates which section of the booth you’re at.

Consistent visual elements are used throughout the booth to establish uniformity and help convey the same message throughout.

Final artwork was printed on vinyl and carefully applied to the wall.

My ideas began with a sketch and were used as a blueprint for my final design.

This is the foundation of the design. All of the other illustrations were built off of it.

Each illustration represents a different division within Medline. They were created in Illustrator using the pen tool and were made with a combination of textures, transparencies, gradients and colors.

Copy, textures and illustrations overlap each other and create interest.

Textures are used throughout the design to help build a story and add more depth.

All illustrations are original and created in Illustrator. The biggest challenge was finding different animals/elements in nature and combining them to create a double headed layout. Traditional playing cards are double headed, so that the cards can be readily identified whichever way up they are.

Each illustration is shaded and includes small details that help create a more interesting layout.

I created icons to indicate the card number. Example: for the 5 of diamonds there are 5 hotdogs, for the 2 of hearts, there are 2 fishing poles. Each icon is representative of an item you would find while camping. This helps keep the deck of cards interesting and maximizes the customers experience.

For the back of the cards, I took already designed elements from the inside deck and tin to create a pattern that’s perfectly symmetrical and balanced.

There’s a lot of history behind a deck of playing cards. They’re believed to have originated during the Mameluke empire. During this time, playing cards were designed using ornate, carpet style to differentiate each card. I wanted to incorporate some of these traditional design elements into my packaging. I did so by creating a symmetrical design that uses outlines mixed with iconography. It was also important to me that the outer packaging explained what was inside of the tin. Through illustrations and copy this was achieved.

The display holds all of the product and sits on the customers shelf. It needs to be well designed and tell customers what the product is at a quick glance. We achieved this through use of copy and illustration. Design elements from the cards and tin were used in order to maintain a consistent look.

Badges were created for each product under the Bunkhouse brand. They create a sense of nostalgia and remind us of earning badges in scouts.

Inside of each PDQ a wallpaper is applied. As product is taken out, the wallpaper is revealed - reinforcing our message and adding an element of surprise.

A consistent style was used across various channels, achieving product awareness and reinforcing brand recognition. The image above shows the artwork applied to video and PDQ’s on the end cap of Walmart.

The doodles are hand-drawn and consistently used through-out the campaign to help build brand awareness.

It was a challenge squeezing visual elements for both QuickStop! and Soothe & Cool into a small space. The branding needed to stay consistent and copy/graphics needed to work together to create a visually appealing design that was easy to read and understand.

The icons were created to help customers quickly identify the different bandages under Curad. The colors and drawings are consistent with the displays and are used throughout the entire campaign.

Using a consistent color palette helps customers easily identify the brand, build trust and create a strong visual impression.

The visual elements from the campaign were also carried through to the website.

The box was created to resemble the storefront of a bakery.
The colors, type and graphics are playful in order to appeal to a younger audience.

I created the concept, graphics, logo and bandages.

I was inspired by the movie, ‘A Bugs Life.’ I created the concept, graphics, logo and bandages.

Owls were a big trend when this box was originally produced. The visual elements come together and create a fun experience for the end user. I created the concept, graphics, logo and bandages.

Inspiration for this concept came from a greeting card that opened and played music. I thought that it would be interesting if we could create a bandage box that worked similarly.

The top of the box flips open, as it does, the Sesame Street song plays. When the lid closes, the music stops.

I worked directly with Sesame Street, creating packaging and bandages for retail.

The font that I chose is warm, relaxed and welcoming. Its soft contours and playful strokes create the feel of ‘taking it easy’. The winking smiley face helps add an extra element of softness, making the bandages seem friendly and non-aggressive.

I created the concept and logo and helped implement the design across a magnitude of items. I provided art direction to the illustrator and made sure that bandages correctly depicted the look and feel of the brand. I worked with regulatory to ensure all medical information was correct and retail ready. I released all items to the vendor and approved proofs before mass production.

With its instant cooling technology, the clear gel removes the heat and eases pain instantly. These bandages are ideal for minor burns, blisters and abrasions.

My job was to create the logo for Soothe & Cool.

Performance Series bandages are designed for use in rugged conditions and are made for athletes and active people.

This is shown through the use of typography, graphics and color. I created the concept, chose colors for bandages, provided art direction to illustrator, and worked on production for all original skus.

Where one’s skin becomes whole again.

The point at which nature and science merge.

Skin therapy built from science and nature.

Crafted with unique components that have special properties.

A credible solution because it’s stamped with approval.

Where skin begins to regenerate to a renewed state.

We understand the finer details of skin’s molecular structure

The client had created a prototype for an antibacterial copper phone case and needed packaging created for their pitch to potential customers.

Copper is known for its antibacterial properties and is effective against bacteria, viruses, and fungi. Its been known to be used in healthcare for medical devices, wound dressing and personal protective equipment.

I created an original dieline that represents the natural ruggedness of metal found in nature. The sharp, jagged edges in the background also helps accomplish this.

Shades of brown cover the background. They are darker than the phone case, allowing the product to pop. Bright green accents highlight important selling features creating energy and making us feel like the phone is being activated.

The font looks futuristic, evoking curiosity, excitement and conveying a sense of optimism and forward thinking.

Medline was trying to get their dry pads into retail and needed a strong logo that would help explain what Ultrasorbs were. Ultrasorbs are an advanced product - protective against moisture, absorbent and professional. This is shown through fonts, color, and graphics.

FONT:
To help create a professional look, I chose a serif font. Serifs are often associated with tradition, respect, trust and authority. The outline around it provides softness - helping show comfort.

COLOR:
The blue background shows calmness and peace. It can also represent moisture, which the product absorbs. A line of silver sits on the bottom of the logo. It represents the pad and makes the product look sophisticated and protective - like a shield.

GRAPHICS:
The product is represented at the bottom of the logo with a line that is curved. It shows comfort, protection, advanced technology. The droplet was added to show moisture. The pad is absorbing the moisture. The style of the illustration is similar to the pad - helping the tone of the logo stay consistent.

Before creating the packaging for Ultrasorbs, 3 distinct moodboards were created and presented to the clients. The moodboards created a feeling and allowed the clients to visually see how the images, colors, textures and other elements could come together to create a mood for their packaging. It served as a jumping point to establish a clear visual identity for the project.

Ultrasorbs® Dry Pads. Created logo, overall layout & provided art direction for illustrations.
illustrations: Michael Bast

Incontinence can be both a sensitive and embarrassing health condition. The goal of this packaging was to create a discreet ‘on the go’ box that would allow customers to feel more confident and secure about carrying a brief.

The challenge was to take an array of nebulizers and create packaging under the Medline brand that would successfully show the product and engage customers. The first step was understanding all of the product offerings, how the product worked, and creating a design system that would allow for consistent packaging.

Through the use of color, graphics and photography I was able to accomplish this.

The target audience for Aeromist Buddies are children. Subtle design changes were made in order to create a more friendly box.

The typography was changed from ALL CAPS to lower caps. Colors shifted from neutrals to bright, bold pallets. The graphics in the background became icons that correlated with the product versus tiny dots that were created for the adult versions.

For example:
Dog = bones
Monkey = bananas
Fish = minnows

Subtle changes in backgrounds help create a more exciting, friendly experience for the customer.

Sketches were created and shared with the creative director before laying out design.

MY ROLE:

Product development:
Created graphics for the wood stake. Chose colors for pencils. Created unique wallpaper for tins.

Packaging and Display:
Created logo, graphics, layout, branding. Art directed photoshoot. Worked with the copywriter on content.

A developer of the #1 skin care brand in the healthcare industry, created a 3-level skin care program that would help skin look and stay beautiful.

The retail skin care market contains a large, confusing array of products, claims and consumer propositions. To make an impact through all of this noise, the logo needed to break the mold and surprise the audience with a fresh look based on proven, state-of-the-art science. It needed to question boundaries and provide passion and energy. All of this was accomplished through use of color, shapes, textures and typography.

Longleaf Writers Conference is a nonprofit organization that creates literary and literacy options for the underserved groups in the Gulf Coast. They created a financial aid and outreach program that serves the US literary community as a whole.

My job was to create a 10 year anniversary logo that would be printed on the back of t-shirts.

The graphics needed to be relatable and help customers understand the benefits of our products. I brainstormed different ideas, and ultimately landed on a blueprint. Through the use of color, typography and illustrations this was successfully executed.

COLOR:
The most obvious choice for the blueprint was blue. Not only did it significantly help with the recognition of the blue print, but it also helped with brand recognition for Medline (corporate color being blue).

TYPOGRAPHY & ILLUSTRATIONS:
The typography and illustrations appear imperfect and mimic the natural inconsistencies that you would find on a blueprint.

The sell sheet is divided into 3 different sections - OOPS, OUCH and AHH.

Under each of these sections are visuals of our products and scenarios that might cause you to need one of them. Example: tracked mud on clean floors (shoe covers), fallen off a roof or two (first-aid kit), put foot through ceiling (orthopedics). At the back of the sell sheet is a list of all of our products for easy reference.

The sell sheet creates an experience for the customer. It is presented like a small notebook and allows customers to create check-lists and take notes. On the job, they might use something similar.

The visual elements are consistent with the banners and help create cohesion and brand awareness.

Oops. Ouch. Ahh. was the main messaging for the hardware show. I took the corporate font and applied a texture, outside stroke & numbers to it. This created a more interesting lock-up and helped make it look more like a blue-print.

The main banner helps explain the 3 categories that the booth is separated into - Oops, Ouch and Ahh.

Oops provides protection (gloves and shoe covers)
Ouch provides relief (first aid and orthopedics)
Ahh provides support (walkers and canes).

My initial concept was designed to resemble a work bench. The typography looks like it was burned into the wood, the Medline logo looks weathered and the imagery surrounding the medical supplies are objects that are found on a bench and that might cause a oops, ouch, ahh moment.

Through the use of color and line work, the typography on the wall becomes more meaningful and visually illustrates growth and innovation.

Color:
A gradient is used effectively on the typography to show an increase of time.

Line Work:
The word ‘Growth’ is connected to the words ‘Over 100 Years of’ with a line that resembles steps. Also, the word 100 is created with lines that indicate technology and innovation. There’s movement within the letters that create energy - propelling us forward.

I wanted the number 100 to show growth and innovation. This was achieved by line work and color.

The lines give the number a technical feel (technology = innovation). They provide movement and energy (growth) and look like they’re part of a system. The colors helps support this. They also create movement, energy - and remind us of constant change.

The number was created in illustrator using the pen tool.

Each illustration/photo represents a significant moment in Medline history. The illustrations are original and were created in Illustrator.

Each tile on the wall is represented by an illustration or photograph. This title shows the launch of medline.com. The mouse connected to the barcode/shopping cart indicates online purchases.

R&D labs have a heavy focus on prototyping and experimentation and exist to promote in-house innovation and inventing. The lightbulb is used on this title to represent an idea for an exam glove.

The renewal reprocessing service includes validated cleaning, disinfecting and sterilization, as well as refurbishing and extensive functionality testing to ensure devices are essentially brand new.

This title shows the process of renewing. The colors, graphics and photography help achieve this.

Color:
The background color is divided. On the left, the background is flooded with gray. Gray is used to indicate old age. On the right, the color is green. Green represents freshness and renewal.

Graphics:
The arrows in the background help show the renewal process. The old becomes new, and the new becomes old. Once again, it’ll go through the renewing process.

Imagry:
The scissors on top of the background show what old medical tools look like vs. new. Visually, we can see a distinction.

The worlds fastest medicine cup machine - producing 1.6 million cups a day.

The first tile shows the creation of the cup through a line that spirals downward. Thoughts of icing going on a cupcake, or yarn building a scarf. The idea is that something is being built.

The other tiles show a series of lines (factory belt) with medicine cups on them. Using multiple tiles helps show just how big 1.6 million is.

The physician office market refers to all of the services provided by doctors in their private practice. I chose to illustrate this with an image of a doctor. The stethoscope around their neck also functions as their eyes and mouth.

This illustration was created for Progenity’s office in Ann Arbor, Michigan. The office was in need of graphics that would liven up their space and immediately let people know that that they were entering into a space dedicated to DNA and scientific research. Phone conferences were set up with the team. We began by discussing their needs and then I immediately started researching. After research and sketches and the idea was approved by the team, I moved forward into production. The illustration was created in Illustrator. The structure follows that of a traditional DNA strand. Towards the end of the strand there are numbers that refer to the binary code. The name ‘bioinformatics’ is spelled out with it. Progenity’s brand colors were used on the strand. This helped maintain brand consistency.

Taking illustrations and copy and laying them out to create an interesting, balanced design. Final artwork was applied to Medline’s campus wall.